The Benefit VII Event Collateral
NF Forward is an organization founded to raise money and awareness for Neurofibromatosis, a rare genetic disorder that causes tumors to grow on nerves endings. that affects 2.5 million individuals. NF Forward’s signature event is the Benefit, a gala held in Detroit each November and hosted by Quicken Loans chairman Dan Gilbert and his wife Jennifer. Our creative team partnered with the nonprofit to create an identity package and invitation suite for the seventh annual gala.
Theme: Wonderland Awaits
This year's theme was Alice in Wonderland, so my team and I put our most whimsical hats on to create a magical creative suite with just a touch of Wonderland's signature nonsense. The content of the invitation is bound like a book, and uses the illustrations from Lewis Carroll’s Alice’s Adventures in Wonderland (1865). The interesting typography helps contribute to an immersive experience for guests by being simultaneously beautiful and slightly off – just like Wonderland itself.
EVENT SIGNAGE
PROGRAM
BAR SIGNAGE
AUCTION INSERT
EVENT PHOTOS
AFTER PARTY
EVENT SIGNAGE
AFTER PARTY PHOTOS
